By combining multiple content targeting methods, your ads will target any of the selected content in your ad group and help you reach a broader audience. Topics: Target one ad to multiple …

Google Ads location targeting allows your ads to appear in the geographic locations that you select. Locations may include countries, areas within a country, and a radius around a location …

What is Target ROAS bidding Using Google Ads Smart Bidding, this bid strategy analyzes and uses Google's AI to predict the value of a potential conversion every time a user searches for …

Target CPA bidding is an automated bid strategy that sets bids for you to get as many conversions or customer actions as possible. When you select the Target CPA (cost-per …

Topics: Target your video ads to specific topics on YouTube and the Google Display Network. Topic targeting lets you reach a broad range of videos, channels, and websites related to the …

The “Landing pages from your standard ad groups” category includes all webpages that you’re currently running search ads against, across your account. This targeting option makes it easy …

Best practices for targeting Create dynamic ad targets that are more broadly defined to help increase your incremental traffic. If you create a target with too few indexed landing pages, …

With demographic targeting in Google Ads, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household …

Location targeting A setting that lets you choose your target locations to reach out to your customers. Learn how to target ads to geographic locations. Location targeting lets you select …

Add audience targeting to your campaign or ad group In your Google Ads account, click the Campaigns icon . Click the Audiences, keywords, and content drop down in the section menu. …