Below are all the metrics available in Ad Manager reports, along with information about applicable report types and metric categories . Metric categories group related dimensions. For example, …

The following is a list of metrics that are available in various reports in Display & Video 360. When you create a report, you can some view metrics in up to three different currencies: Choose …

Definition of the Ad Exchange eCPMs ... When to use which eCPM metric Each of these metrics serves a different purpose. Ad Exchange ad request eCPM: Revenue / Ad Exchange ad …

Play converts your price to the local currency, add tax in select countries, and apply locally relevant pricing patterns and valid exchange rates for the date on which you set the price for …

Seeing where people first land on your site or app can help you improve your customer experience and your marketing efforts. For example, you can see which pages or screens …

Conversion rate: Definition The average number of conversions per ad interaction, shown as a percentage. Conversion rates are calculated by simply taking the number of conversions and …

Traffic provider checklist Use of online advertising to get new users to the site Use of emails to advertise your site About traffic exchange programs Distributing earnings from AdSense ads …

This FAQ provides additional, detailed information to support our Email sender guidelines (previously called "Bulk sender guidelines"), which describe in detail Google's requirements for …

Line item type and priority are a starting point to determine how a line item competes with other line items, yield groups, and Ad Exchange for impressions. Line item type and priority are only …

Increase your engagement rate If your engagement rate is low, then consider using reports and explorations in Analytics to dig deeper to see whether it's uniformly low or whether it's the …