Ashish Srimal, cofounder & CEO at Ratio, is a SaaS entrepreneur and executive who has built SaaS startups and led large SaaS businesses. Price serves as the critical deciding factor for consumers in ...

As competition intensifies across the cloud and software-as-a-service (SaaS) landscape, companies are increasingly leveraging ...

It’s been a long time since Salesforce helped change the world of technology by claiming it was going to end software. Its model of selling access to a managed service that was hosted on the cloud ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More SaaS companies are heading into 2023 in ‘hard mode’. All the evidence ...

Pricing feels deceptively simple until you are the one staring at Stripe dashboards at midnight, wondering whether your ...

A $285B software selloff exposed per-seat SaaS pricing risk as AI agents complete tasks without user logins, helping leaders ...

After staging our first TechCrunch Disrupt in San Francisco in three years, Slack is much quieter than usual this morning. My colleagues are flying home to cities as far flung as Taipei, Paris and ...

The case study focuses on VidMorph, a SaaS company in the video production software business. This fictional company needs a pricing strategy for its new video editing platform (also called VidMorph).

Wayne Liu is the Chief Growth Officer and President of Perfect Corp America. For more than a decade, many have viewed SaaS as the gold standard of tech growth, characterized by stable recurring ...