YouTube is trying to make it easier for consumers to buy products seen in its videos, effectively making it a one-click process from video to shopping. Taking advantage of two popular video formats ...

When it comes to opening a product you purchase, you might wonder how complicated it can be. You get a package, open it, open the product, use it and that’s it, right? Today, many people want more—a ...

To receive the Vogue Business newsletter, sign up here. This is the second in a new series lifting the lid on Gen Z’s social media habits and their impact on fashion consumption. Read the first ...

A dream for any business that sells products is to have their product go viral. Anything that can get customers to love their product – tangibly or intangible – positively talk about it and create ...

Unboxing videos have become a huge YouTube business over the past years; there are even channels dedicated to unboxing products. Most of these unboxing videos are generally uninformative and, frankly, ...

The Red iPhone is so hot. Photo: Ste Smith/Cult of Mac We couldn’t wait to get our hands on a new (PRODUCT)RED iPhone 7 and rip it out of its slick package. Check out our red iPhone unboxing video ...

In the video, you can see the full iPhone 8 Plus unboxing process in all of the (RED) glory. Of course, you get the same box design, Lightning cable, headphones, and wall block as you do with any ...

An enthusiastic male voice announces the new haul – a dozen fresh Disney-themed Kinder Eggs – while a disembodied hand rotates a fully wrapped chocolate treat for the camera. The hand slowly peels the ...

Here’s what your Steam Deck will look like when it arrives. The Valve Steam Deck is quite the anticipated piece of hardware. While the Steam Machine didn’t do all that well in the marketplace, ...

Product reviews and “unboxing” videos — wherein consumers open boxes with new products — are both popular types of videos on YouTube, and now the video platform is offering shoppable ads spots to ...