The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

In a survival situation, a quick-and-dirty fishing rig can mean the difference between a shore lunch and a growling belly. That said, suitable live bait can be challenging to locate, particularly in ...

With omni becoming the new norm, Capt. Skip Smith raises the question on how it will impact the techniques of lure fishermen ...