Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

As education technology and models have evolved over recent years, data-driven learning has become a necessity. To identify effective ways of creating more customized classroom experiences, many ...

For software as a service companies, leveraging data analytics requires answering two questions: What data should we review, and how will we apply the insights we obtain? Armed with these answers, ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

Portfolio management analytics gives advisors real visibility into portfolio performance, risk, and costs. Instead of piecing together data from multiple systems, you get a single dashboard that shows ...

Mikhail Kuzmin has been managing his own projects since 2010. From then on, he co-founded three companies in the analytics field: Biarch, a brand that customizes CRM and automates reports; Xtree, a ...

Most online retailers deploy analytics software that can generate insights into how shoppers engage — which products they search for, how they navigate categories and brands, which activity correlates ...

Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that: ...

Let’s say you want to introduce a people analytics function or technology to your company for the first time. Or maybe you want to upgrade or expand your company’s people analytics tools. In either ...

Management accountants stand at a crossroads. The landscape of business is rapidly changing, driven by the explosion of data and the Fourth Industrial Revolution. Business intelligence and analytics ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

How Are Asset Managers Using Data Analytics? How Are Asset Managers Using Data Analytics? Trends to Watch in Data Analytics Why Data Analytics Initiatives Fail in Asset Management Today’s macro ...