Profound changes are ahead for online advertising. At the recent Google Marketing Live event, the tech giant outlined ...

As environmental consciousness rises among consumers, brands face mounting pressure to minimize their carbon footprints across operations. In marketing and advertising, sustainability has emerged as a ...

Best Buy is making a push to get more advertising in its physical stores. The electronics retailer held an event last week to highlight new ad solutions from its in-house creative agency. Selling ads ...

The South Korean tech giant built a custom layer-2 network with Arbitrum for an advertising platform set to launch this year.

Slow growth beats no growth. US digital ad revenue growth slowed in 2022 compared to 2021, when revenues skyrocketed 35.4% YOY as the economy roared back from the depths of the COVID-19 pandemic. Yet ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils. "Advertisers feel like consumers are susceptible to advertising and are investing in that," said Gil ...

As linear TV viewing continues to drop -- an estimated 6.4% this year, according to Insider Intelligence -- pharma brands are following suit, albeit at a slower pace than other ad categories. Standard ...