The 2026 Milano Cortina Winter Olympic Games kicked off to a solid ratings start with its opening ceremony, seeing a 34% uptick from the 2022 Beijing Winter Olympics. The opening ceremony, which kicked off at 11 a.

At the last Winter Games, in 2022 in Beijing, the coronavirus pandemic meant that spectators were largely absent and competing was a lonely experience.

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NBCUniversal owns the U.S. media rights to the Olympic Games through 2036, which are scheduled for Milan Cortina (2026), Los Angeles (2028), French Alps (2030), Brisbane (2032), Utah (2034), and the 2036 Summer Games. Click here for more information on how to watch the Milan Cortina 2026 Olympic Winter Games.

Fourteen athletes from eight African nations are set to compete at the Winter Olympics, marking a significant increase from Beijing 2022.

The Milan Cortina Winter Olympics kicked off with an opening ceremony on Friday that averaged 21.4 million viewers on NBC and Peacock, according to preliminary Nielsen ratings and digital data from Adobe Analytics.

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