Five decades ago, the field of behavioural economics was just getting off the ground, as psychologists brought insights from their studies to the theory-heavy world of academic economics. The ...

Ever bought a monthly gym membership thinking it would make you go more often? Or chosen a health insurance policy with a lower deductible, even though the premium was much higher? You’re not alone – ...

It is a bit difficult to say what criteria should be used to judge the success or failure of a research initiative on the scale of merging psychology and economics. Two reasonable criteria, at least ...